The student must receive a B- or higher in all four of these areas and the required courses for credit towards certificate. This follows general graduate student grading.
In addition to the four areas of study to be completed, the student must also complete a minimum of 6 wks residency in the field of marketing or business. This residency must be at minimum a 3 credit hour, letter graded, and supervised residency (COM 5946) in the Communications department and must culminate in a final paper (20-25 pages) justifying the use of skills obtained in the program during said residency. See additional sheet for guidelines on residency and final paper submittal.
Electives: A listing of courses that fulfill the core areas above is attached to this sheet. The student to fulfill the certificate requirements must complete a total of 18 hours. Of these 18 hours, 12 hours must be completed (3 hours in each core area) out of these elective courses. An additional three hours must be COM 6400 or a course that has been designated as a substitute by the certificate program administrators. Any additional courses that the student chooses to take will enhance their skills and be reflected in their transcript. The last three hours are a credited residency and final paper. This residency and final paper must be approved by residency supervisors(COM 5946).
International study: As this certificate is a concentrated focus in cultural study, international study is highly encouraged. Florida State University offers a variety of international programs for undergraduate and graduate students alike. Students working on their certificate in Hispanic Marketing Communication that choose to travel abroad for a semester of study can apply this abroad study to the residency requirement of the certificate program. The two requirements for this area to be credited are: (1) the student traveled to a Spanish speaking country and (2) the student completed documented academic study or was actively involved in any professionally relevant activity while in this country. As with all substitutions, the program administrators must approve the abroad study as fulfilling residency requirements.
Application process for enrollment: New graduate students must first apply through the Office of Admissions for Florida State University. After acceptance, they may then apply through the Department of Communications, Hispanic Marketing Communications Certificate Program. The student does not have to be enrolled in a Communications graduate program. All major areas of study are welcome to apply. Also attached to this sheet is an application form. In addition to this application form, a letter of intent is required of all applicants. Instructions for the letter of intent are included on the application.
Standardized Test Requirements: No standardized test requirements superceding those of Florida State University Graduate Admissions will be applied to this certificate program. Students are required, however, to be actively pursuing or currently proficient in the Spanish language. This proficiency will be determined by the SPAN 5069 exam.
Enrollment in Core Area Courses: As this program is interdisciplinary, the major that offers each course may restrict some of the courses listed. In the student’s first semester of study, they must check with the department prior to registration to confirm their access to these classes.
Transfer and “double counted” credits: A maximum of 6 hours of coursework, not including the residency, transferred from another university can be counted towards completion of the certificate. In order for the course to be transferred, a formal syllabus of the course taken must be presented with a Transfer Course Form to the program administrators. A B- or higher must have been received for the course to transfer.
For students whose major areas of study overlap with the certificate program, courses taken that fulfill one of the four core areas will apply to completion of the certificate. The program administrators must approve these courses in order to be applied to one of the core areas. All four of the core areas, the required course (COM 6400), and a residency must still be completed in order for the student to complete the certificate.
For students who completed the undergraduate minor in Hispanic Marketing Communication, 6 hours of coursework may be counted towards a graduate certificate.
Time limit for completion of the program: Certificate program must be completed within 3 years of its initiation. The student must also complete their residency within this time period.
Fee per course/credit hour: Fees parallel that of standard graduate-level courses.
Course locations: The Certificate program will be offered on the Tallahassee Campus of Florida State University. Pending accessibility of courses, an online certificate will also be available.
For information contact:
Dr. Felipe Korzenny
850 644 8766
Application for the Graduate Certificate in Hispanic Marketing Communication
Please return completed application and letter of intent prior to beginning the Certificate Program.
Date of Application _______________________________________________________
Name __________________________________________________________________
Social Security Number ____________________________________________________
Local Address ___________________________________________________________
E-mail Address ___________________________________________________________
Local Phone # ________________________ Local Work Phone # __________________
Permanent Address _______________________________________________________
Permanent Phone # ______________________________________________________
Are you a (check one): ___ Master’s Candidate ___PhD. Candidate ___ Special Student
Date of admittance to Florida State University _________________________________
Major Area of Study ______________________________________________________
Current GPA on all graduate coursework attempted ______________________________
Rate your level of proficiency in the Spanish language (check only one):
___Very Elementary ___ Elementary ___Moderate ___ Semi-fluent ____ Fluent
___ Native Spanish Speaker
Have you taken the SPAN 5069 proficiency test? ____Yes ____No
If the answer to the previous question is no, on what date do you plan on taking the exam?________________________________________________________________
Anticipated Date of Graduation ______________________________________________
Letter of Intent. Please attach to this application a one – two page letter of intent explaining why this certificate program is of interest to you and how you will use the skills obtained in your professional or academic career. Answer the following questions:
(1) What are your plans and goals for activities after graduation?
(2) How will a Certificate in Hispanic Marketing Communication aid you in achieving those goals?
(3) In what professional field do you plan to complete your residency? How will your unique background in Hispanic marketing communication aid this field?
Send all application materials to:
Hispanic Marketing Communication Certificate Program
Attn: Dr. Felipe Korzenny
Department of Communication
Florida State University
Tallahassee, Fl 32306-1531
Formal Completion Checklist for the Graduate Certificate in Hispanic Marketing Communication
I. Application Materials (Date of Occurrence)
__________ Application Received
__________ Letter of Intent Received
__________ Acceptance to Program
II. Spanish Proficiency Requirement Fulfilled
Test Completed, Date, and Location:
_________________________________________________________
_________________________________________________________
_________________________________________________________
Signature of Program Administrator _____________________________
Date ___________________
III. Courses Applied Towards Certificate (Area Fulfilled, Grade , Course
Taken)
1. Required Course ___________Hispanic Marketing Communication
If Substitution is Made Course Name ____________________________
2. Core Area I _____________________________________
3. Core Area II _____________________________________
4. Core Area III _____________________________________
5. Core Area IV ________________________________
6. Transfer Credits _____________________________
7. Transfer Credits __________________________________
IV. Residency Completed (Attach timesheet to checklist)
1. Description of Residency. ___________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
2. Dates Residency Completed. _______________________________
_________________________________________________________
3. Residency Approval
Signature __________________________________________________
Date ___________________
V. Final Paper Submission
_____________ Date Paper Received
_____________ Date Paper Approved
Graduate Certificate Program: Course Listing By Core Area
(Note: A maximum of 6 units of coursework at the 4000 level can be counted.
No courses under the 4000 level can be counted for a graduate program.)
1. Behavioral Theory ( 3 hours required)
ANG 5169r. Regional Civilizations in Ancient Mesoamerica (3). Each topic focuses on a regional civilization of Mesoamerica (such as the Maya, Olmec, or Mixtec). Aspects of prehistoric society covered include subsistence systems, trade, social and political organizations, ideology, calendries and astronomy, language and writing, artifacts, architecture, sculpture and painting. Format is seminar with presentations, research reports, and discussion. May be repeated to a maximum of nine (9) semester hours.
SYD 5045. Introduction to Demography (3). Introduces the scope and content of population study, with attention to demographic theories, data, and research; factors affecting population change, mortality, fertility, mobility, and population composition and distribution; and empirical and policy consequences of population dynamics.
SYD 5705. Sociology of Race and Ethnicity (3). This seminar examines sociological concepts and theories utilized to explain dominant-subordinate relations in society. Applies various frameworks to the study of contemporary U.S. ethnic and race relations.
SYO 5545. The Changing Workplace (3). The seminar analyzes changes in the form and practices of organizations relative to control, cooperation, jobs and industries, and labor processes. It addresses workplace effects on members' lives and members' use of work organizations for personal ends. For-profit, governmental, non-governmental (non-profit), and other (e.g., feminist, grassroots) organizations are analyzed relative to societal inequality.
ANT 4323. Peoples and Cultures of Mexico and Central America (3). Provides an overview of Mexico and Central America and the multiplicity of cultural and linguistic groups within the developing modern nations from an anthropological viewpoint. Discusses cultural values and the problems of reconciling modern society with traditional peasant and indigenous ethnic groups, as well as institutions such as kinship and the family; technology, work, and ecological adaptations; social organization, political integration, religion, and ceremonial life.
ANT 4640. Sociolinguistics (3). This course provides students with an understanding of the role language plays in society as a means of communication and as a social diacritic, as well as a primary vehicle of enculturation and acculturation. Topics include the methodology and theoretical foundations of sociolinguistics, linguistic variation in a social context, social and geographical dialects, bi- and multilingualism, and literacy and language planning, as featured in case studies from around the world.
MMC 4300. Communication and Change: The Diffusion of Innovations (3). An analysis of the process of change in developing countries, particularly from the standpoint of how communication is used in the introduction, spread, and adoption of new ideas.
SPC 4710. Interracial/Intercultural Communication (3). An exploration of interracial and intercultural communication and the philosophies that underlie the concept.
SYD 4700. Race and Minority Group Relations (3). An introduction to prevalent sociological concepts and theories utilized in the study of dominant-subordinate relationships between groups. The social significance of minority status is emphasized. Once introduced, concepts and theories are applied to the experiences of several nonwhite ethnic groups in the US with special attention being devoted to contemporary black-white relationships. The reemergence of white ethnicity is discussed in relation to the above.
INR 4244. Studies in International Politics: Latin America (3). Prerequisite: INR 2002 or consent of instructor. Latin America in the international political system, with emphasis on the United States and Latin America.
POT 4004. Values and Politics: Conflicting World Views and the Issues that Divide Us (3). Prerequisite: any one of: CPO 2002; POS 1041, 2001; POT 3003; PUP 3713; or instructor permission. Explores the historical evolution of three competing worldviews theism, modernism and postmodernism beginning in the Middle Ages. Course links this evolution in Western thought to shifting perspectives in how Americans view their world, especially after 1960. The resulting conflict in worldviews has given rise to a new agenda of value-based issues that are presently eclipsing the traditional economic issues in public debate. Through class discussions and debates the following issues will be covered: abortion, euthanasia, religion in the schools, pornography, homosexuality, teenage pregnancy, minority rights, feminism, substance abuse, criminal justice, the environment, and personal privacy.
2. Business and Marketing Strategy
PAD 6103 Cultural Analysis of an Organization (3) Theoretical and methodological in purpose, the course explores the cultural approach to analyzing organizational settings and the institutions in which they are embedded. Introductory skills in ethnography research will be acquired by those students who complete the course.
MAN 5601 Multinational Business Operations (3)Graduate survey of international business. Concepts of international economics blended with thee marketing of goods and services in international markets. Current international events discussed.
MAR 4156. Multinational Marketing (3). Prerequisites: MAR 3023; MAN 3600. Introduces the student to marketing management decision making in international environments through the use of cases and/or business games.
MAN 4680r. Explorations in International Management (3). Prerequisites: ECO 2013, 2023; MAN 3600. Selected topics in international management will vary depending upon the instructor for the course. Topics such as cultural influences on management, international personnel management, and other related management topics will be discussed. May be repeated to a maximum of six (6) semester hours.
MAN 4605. Cross-Cultural Management (3). Prerequisite: MAN 3240. Course studies the unique issues of managing in non-native culture. Discusses management situations where members of more than one cultural group are included, along with strategies for maximum effectiveness in such situations.
MAN 4631. International Strategic Management (3). Prerequisites: ECO 2013, 2023; MAN 3600. Course focuses on the international dimensions of strategic management, including environmental and political issues affecting global competition. Special emphasis is given to the multinational enterprise and strategic options available for effective worldwide competitive advantage.
MAN 4680r. Explorations in International Management (3). Prerequisites: ECO 2013, 2023; MAN 3600. Selected topics in international management will vary depending upon the instructor for the course. Topics such as cultural influences on management, international personnel management, and other related management topics will be discussed. May be repeated to a maximum of six (6) semester hours.
MAN 4701. Business and Society (3). Prerequisite MAN 3240. Examination of current and future issues in business and society with emphasis on the social responsibility of business and future challenges for business in a pluralistic society
3. Hispanic History and Culture
LAH 4430. History of Mexico (3). Covers the history of Mexico from the great Indian empires to the present, emphasizing the 19th and 20th centuries. Deals with cultural and social history as well as political movements.
LAH 5439. History of Mexico (4). Covers the history of Mexico from the great Indian empires to the present, emphasizing the 19th and 20th centuries. Deals with the cultural and social history as well as political movements. Also treats Mexican historiography.
LAH 5475. History of the Caribbean (4). A survey of the history of the Latin American Caribbean. Special attention given to such topics as the Cuban Revolution and recent United States-Puerto Rican relations.
AHS 4935* Sr Seminar: Ethnic History Latin America
HIS 5909/6909* Topics with Latin American Focus
4. Modern Literature and Practical Language Application
SPW 4190r Special Topics in Hispanic Languages and Literatures
Variable topics chosen from Spanish language movements, periods, figures, and problems.
SPW 5386 Contemporary Spanish American Prose Fiction (since 1927)
A comprehensive overview of Spanish American prose since the advent of Jorge Luis Borges’ short stories and the genres of the novel and short story, covering trends form the avant-garde to neorealism, neo-naturalism, cosmopolitalism, and sociopolitical content.
SPW 5365 Spanish American Prose (non fiction)
Study of the major tendencies and representative nonfictional prose writers up to the Contemporary period.
SPN 4420 Advanced Spanish Composition and Translation.
Stresses composition in Spanish with less emphasis on translation from Spanish into English.
SPN 5855 Advanced Spanish Grammar and Composition
Upgrades the student’s knowledge and application of Spanish grammar in the areas of speaking, writing and teaching.
SPN 4930r Studies in Hispanic Language
No description provided
SPN 4740 Hispanic Sociolinguistics
This course provides students with a cultural and linguistic awareness of the Spanish language and of the various and numerous societies in which it is spoken. Topics that relate to Spanish may include linguistic variation, language and gender, the sociology of language, the rights of linguistic minorities, language movements, and language policy.