FLORIDA STATE UNIVERSITY

MINOR  IN

HISPANIC MARKETING COMMUNICATION

 
Description: There is a current vacuum in the US industry of professionals that understand how to address the US Hispanic market, including basic areas of knowledge such as: demographics, psychographics, consumer insights and behavior, segmentation, cultural archetypes, and media behaviors. This program is designed with the intention of filling this void and offering undergraduate students at Florida State University and its’ associated institutions the opportunity to learn about and work with this foremost emerging market in the United States. These students must be currently enrolled as a undergraduate students at Florida State University.  However, this program is available to any of the disciplines offered at the university as an addition to the student's major area of study and as a complement to their professional development. 
 
The minor program offers an interdisciplinary approach to the study of the Hispanic market.  In order to accomplish this task, the courses that are incorporated in the program come from a variety of departments with core focuses in: modern language studies, business and marketing strategies/behavioral theory, and Hispanic cultural studies.  Students completing this course of study will add to their professional repertoire a set of knowledge, attitudes, and behaviors that will allow them to successfully plan and execute marketing communication programs directed to Hispanic populations. This program will also provide marketers, advertisers, and the advertising industry with personnel that is qualified for positions targeting the Hispanic market (in diverse vertical markets).
 
Prerequisites: Normal requirements for Florida State University Undergraduate Admissions apply.  In addition to requirements stated by the University, a cumulative GPA of 3.0 in all coursework attempted is required for admission to the program. The student must also be attempting or have reached a level of competency in the Spanish language.  Proficiency in the Spanish language will be determined by either: (1) the completion of Spanish through the 2000 level or higher with a C+ in all Spanish courses accredited or (2) a passing grade on CLEP 2999 for Spanish.
 
Required Courses:  There is one required course for the completion of the minor:
 
ADV 3410 Hispanic Marketing Communication (3 hrs)
 
It is recommended that students take this course after they have taken several other courses in the program.
 
Special Note for Communication Majors: Students that are majoring in Communication that minor in Hispanic Marketing Communication must take the required course above ADV 3410 as an elective in their major area of study.  In addition, they must fulfill an extra three credit hours (3) in any one of the areas of study listed below.  This is due to a Department regulation that requires Communication students to take at least twelve (12) hours of coursework outside of their major.
Core Courses:  There are three main areas of study that the minor program encompasses.  Three hours must be completed within each of these core areas.  The core areas are listed below:
    1. Business and Marketing Strategy/Behavioral Theory (3hrs)
    2. Hispanic History and Culture (3hrs)
    3. Modern Literature or Practical Language Application (3hrs)

 

The student must maintain an average of 3.0 on all minor coursework attempted for the required courses to be credited towards minor.

 

 

Electives: A listing of courses that fulfill the core areas above is attached to this sheet.  The student to fulfill the minor requirements must complete a total of 12 hours.  Of these 12 hours, 9 hours must be completed (3 hours in each core area) out of these elective courses with the exception of Communication majors (see note above).  An additional three hours must be ADV 3410 or a course that has been designated as a substitute by the minor program administrators.   Any additional courses that the student chooses to take will enhance their skills and be reflected in their transcript.

 

International study:  As this minor is a concentrated focus in cultural study, international study is highly encouraged.  Florida State University offers a variety of international programs for undergraduate and graduate students alike.  Students working on their minor in Hispanic Marketing Communication that choose to travel abroad for a semester of study can apply this abroad study to the second core area.  The two requirements for this area to be credited are: (1) the student traveled to a Spanish speaking country and (2) the student completed documented academic study or professionally relevant work while in this country.  As with all substitutions, the program administrators must approve the abroad study as fulfilling core area II.

 

Application process for enrollment: New undergraduate students must first apply through the Office of Admissions for Florida State University.  After acceptance, they may then apply through the Department of Communication, Hispanic Marketing Communication Minor Program.  In order to be accepted to this program of study the student must be at a junior or senior level of status according to the Registrar of Florida State University.  The student does not have to be enrolled in a Communication undergraduate program.  All major areas of study are welcome to apply. Also attached to this sheet is an application form.  In addition to this application form, a letter of intent is required of all applicants.  Instructions for the letter of intent are included on the application.

 

Standardized Test Requirements: No standardized test requirements superceding those of Florida State University Undergraduate Admissions will be applied to this minor program.  Students are required, however, to be actively pursuing or currently proficient in the Spanish language.  This proficiency will be determined by the guidelines stated above.

 

Enrollment in Core Courses: As this program is interdisciplinary, the major offering a course may restrict some of the courses listed.  In the student’s first semester of study, they must check with the department prior to registration to confirm their access to these classes. 

 

Transfer and “double counted” credits: A maximum of 6 hours of coursework transferred from another university can be counted towards completion of the Minor.  In order for the course to be transferred, a formal syllabus of the course taken must be presented with a Transfer Course Form to the program administrators.  A B- or higher must have been received for the course to transfer. 

 

For students whose major areas of study overlap with the Minor program, 6 hours of credit applied to a undergraduate degree program will also count towards completion of the minor program, provided the courses are listed in one of the three core areas and are approved by the program administrators.  

 

No more than a total of 6 hours from all of the above areas will be applied to the completion of the minor program.

 

Time limit for completion of the program: Minor program of study must be completed before graduation of the undergraduate student.  In order for the minor to be considered complete, a final paper must be submitted and approved by the Hispanic Marketing Communications program administrators.

 

Fee per course/credit hour: Fees parallel that of standard undergraduate courses.

 

Course locations: The Minor program will be offered on the Tallahassee Campus of Florida State University.  Pending accessibility of courses, an online minor program will also be available.

 

For information contact:

 

Dr. Felipe Korzenny

850 644 8766

 

 

Application for the Minor in Hispanic Marketing Communication

 

Please return completed application and letter of intent prior to beginning the Minor coursework.

 

Date of Application _______________________________________________________

Name __________________________________________________________________

Social Security Number ____________________________________________________

Local Address ___________________________________________________________

________________________________________________________________________

E-mail Address ___________________________________________________________

Local Phone # ________________________ Local Work Phone # __________________

Permanent Address _______________________________________________________

________________________________________________________________________

Permanent Phone # ______________________________________________________

What status are you? (check one):   ___ Junior Status ___ Senior Status ___ Other

If you checked other- explain _______________________________________________

Major Area of Study ______________________________________________________

Current GPA on all coursework attempted ______________________________

Rate your level of proficiency in the Spanish language (check only one):

___Very Elementary ___ Elementary ___Moderate ___ Semi-fluent ____ Fluent

___ Native Spanish Speaker

Have you fulfilled the Spanish language requirement? ____Yes ____No

If the answer to the previous question is no, on what date do you plan on taking the exam?________________________________________________________________

If the answer is yes did you ______ CLEP out of the language requirement or ____take

Spanish courses up to the 2000 level with a C+ or higher?

 

Anticipated Date of Graduation ______________________________________________

Letter of Intent.  Please attach to this application a one – two page letter of intent explaining why this minor program is of interest to you and how you will use the skills obtained in your professional or academic career.  Answer the following questions:

(1) What are your plans and goals for activities after graduation?

(2) How will a Minor in Hispanic Marketing Communication aid you in achieving those goals?

(3) How does a focus in Hispanic Marketing relate to your major area of study?

 

Send all application materials to:

Hispanic Marketing Communication Minor Program

Attn: Felipe Korzenny

Department of Communication

Florida State University

Tallahassee, Fl 32306-1531

 

 

 

 

Checklist for Formal Completion of the Minor in Hispanic Marketing Communication

 

 

                  I.      Application Materials (Date of Occurrence)

          __________         Application Received

          __________         Letter of Intent Received

          __________         Acceptance to Program

 

               II.      Spanish Proficiency Requirement Fulfilled

          Courses Taken  and Grades or CLEP 2999 and Grade:

          _________________________________________________________

          _________________________________________________________

          _________________________________________________________

          Signature of Program Administrator _____________________________

          Date ___________________

 

           III.      Courses Applied Towards Minor (Area Fulfilled, Grade , Course Taken)

          1. Required Course       ___________Hispanic Marketing Communication

          If Substitution is Made Course Name ____________________________

 

          2.  Core Area I     ______       _______________________________    

 

          3. Core Area II    ______       _______________________________

 

          4. Core Area III   ______       _______________________________

 

     5. Transfer Credits        ________   __________________________

 

          6. Transfer Credits                 ________   __________________________

 

 

           IV.      Final Paper Submission

 

                   _____________   Date Paper Received

         

                   _____________   Date Paper Approved

 

 

Research Supervisors Signature ___________________________Date ________

 

 

Undergraduate Minor: Course Listing By Core Area

 

1. Business and Marketing Strategy/Behavioral Theory ( 3 hours required)

 

ANT 3610. Language and Culture (3). An introduction to and examination of human language, its relation to perception and cognition, and its role in social interaction. This will include verbal as well as nonverbal communication modes, their variety and complexity, the evolution of language, and language change.

 

ANT 4323. Peoples and Cultures of Mexico and Central America (3). Provides an overview of Mexico and Central America and the multiplicity of cultural and linguistic groups within the developing modern nations from an anthropological viewpoint. Discusses cultural values and the problems of reconciling modern society with traditional peasant and indigenous ethnic groups, as well as institutions such as kinship and the family; technology, work, and ecological adaptations; social organization, political integration, religion, and ceremonial life.

 

ANT 4640. Sociolinguistics (3). This course provides students with an understanding of the role language plays in society as a means of communication and as a social diacritic, as well as a primary vehicle of enculturation and acculturation. Topics include the methodology and theoretical foundations of sociolinguistics, linguistic variation in a social context, social and geographical dialects, bi- and multilingualism, and literacy and language planning, as featured in case studies from around the world.

 

MMC 4300. Communication and Change: The Diffusion of Innovations (3). An analysis of the process of change in developing countries, particularly from the standpoint of how communication is used in the introduction, spread, and adoption of new ideas.

 

SPC 4710. Interracial/Intercultural Communication (3). An exploration of interracial and intercultural communication and the philosophies that underlie the concept.

 

SYD 3020. Population and Society (3). This course examines the causes and consequences of population change in the United States and the world with an assessment of the impact of demographic change on various social institutions.

 

SYD 4700. Race and Minority Group Relations (3). An introduction to prevalent sociological concepts and theories utilized in the study of dominant-subordinate relationships between groups. The social significance of minority status is emphasized. Once introduced, concepts and theories are applied to the experiences of several nonwhite ethnic groups in the US with special attention being devoted to contemporary black-white relationships. The reemergence of white ethnicity is discussed in relation to the above.

 

CPO 3303. Politics of Latin America (3). Prerequisite: CPO 2002 or instructor consent. Course examines Latin American politics after the mid-20th century. Examines the historical, economic, and international contexts in which Latin American political systems function, and identifies challenges to democracy and development. The specific Latin American countries covered will vary.

 

INR 4244. Studies in International Politics: Latin America (3). Prerequisite: INR 2002 or consent of instructor. Latin America in the international political system, with emphasis on the United States and Latin America.

 

POT 4004. Values and Politics: Conflicting World Views and the Issues that Divide Us (3). Prerequisite: any one of: CPO 2002; POS 1041, 2001; POT 3003; PUP 3713; or instructor permission. Explores the historical evolution of three competing worldviews theism, modernism and postmodernism beginning in the Middle Ages. Course links this evolution in Western thought to shifting perspectives in how Americans view their world, especially after 1960. The resulting conflict in worldviews has given rise to a new agenda of value-based issues that are presently eclipsing the traditional economic issues in public debate. Through class discussions and debates the following issues will be covered: abortion, euthanasia, religion in the schools, pornography, homosexuality, teenage pregnancy, minority rights, feminism, substance abuse, criminal justice, the environment, and personal privacy.

MAR 4156. Multinational Marketing (3). Prerequisites: MAR 3023; MAN 3600. Introduces the student to marketing management decision making in international environments through the use of cases and/or business games.

MAN 4680r. Explorations in International Management (3). Prerequisites: ECO 2013, 2023; MAN 3600. Selected topics in international management will vary depending upon the instructor for the course. Topics such as cultural influences on management, international personnel management, and other related management topics will be discussed. May be repeated to a maximum of six (6) semester hours.

MAN 4605. Cross-Cultural Management (3). Prerequisite: MAN 3240. Course studies the unique issues of managing in non-native culture. Discusses management situations where members of more than one cultural group are included, along with strategies for maximum effectiveness in such situations.

MAN 4631. International Strategic Management (3). Prerequisites: ECO 2013, 2023; MAN 3600. Course focuses on the international dimensions of strategic management, including environmental and political issues affecting global competition. Special emphasis is given to the multinational enterprise and strategic options available for effective worldwide competitive advantage.

MAN 4680r. Explorations in International Management (3). Prerequisites: ECO 2013, 2023; MAN 3600. Selected topics in international management will vary depending upon the instructor for the course. Topics such as cultural influences on management, international personnel management, and other related management topics will be discussed. May be repeated to a maximum of six (6) semester hours.

MAN 4701. Business and Society (3). Prerequisite MAN 3240. Examination of current and future issues in business and society with emphasis on the social responsibility of business and future challenges for business in a pluralistic society

2. Hispanic History and Culture

LAH 3411. History of Mexico, Central America, and the Caribbean (3). Covers the history of Mexico, Central America, and the Caribbean nations of Cuba, Dominican Republic, Haiti, and Puerto Rico from the Indian civilizations of the remote past to the social conflicts of the present.

 

LAH 3500. History of South America (3). An introductory survey from the Inca Civilization to modern Chile, Peru, Argentina, etc. Emphasis is placed on the contrasts and conflicts between Indian and European culture and on basic social, economic, and political evolution. The persistence of "underdevelopment" and poverty are also explored.

 

LAH 3734. Latin American History Through Film (3). Introduction to Latin American history through films. Analysis of how Latin Americans are portrayed in international and national cinema. Integration of television and literature to illustrate the impact of mass media on Latin Americans.

 

LAH 4430. History of Mexico (3). Covers the history of Mexico from the great Indian empires to the present, emphasizing the 19th and 20th centuries. Deals with cultural and social history as well as political movements.

 

AHS 4935* Sr Seminar: Ethnic History Latin America

 

3. Modern Literature and Practical Language Application

SPW 3030 Approaching Hispanic Literature

This course is a multi-genre introduction to literary analysis.  It seeks to further develop basic language and critical thinking skills, understanding of Hispanic cultures and interpretation of Hispanic Literature.

 

SPW 4190r Special Topics in Hispanic Languages and Literatures

Variable topics chosen from Spanish language movements, periods, figures, and problems. 

 

 

SPN 4420 Advanced Spanish Composition and Translation.

Stresses composition in Spanish with less emphasis on translation from Spanish into English.

 

 

 

SPN 4930r Studies in Hispanic Language

No description provided

 

SPN 3440 Language and Culture in Business

This is an intermediate-level language course aimed at raising cross-cultural awareness in international business.  It also is designed to better prepare students to meet the challenges of our global economy.

 

SPN 4740 Hispanic Sociolinguistics

This course provides students with a cultural and linguistic awareness of the Spanish language and of the various and numerous societies in which it is spoken.  Topics that relate to Spanish may include linguistic variation, language and gender, the sociology of language, the rights of linguistic minorities, language movements, and language policy.